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Creating and Delivering AMAZING Content w/ Dr. Elo

Dr. Elo is the President and CEO of Sustainable Management Solutions where he is focused on providing services that enhance sustainable management while delivering change management solutions to business entities.

He served over 17 years in the US Coast Guard - and we thank him for that service!

From a content creation perspective, Elo is a consultant, strategist and evangelist

In this session I talk to him about his journey of being a content creator and the tools, platforms services, etc that he leverages within his workflow.

Join this channel to get access to perks:

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Transcript
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Folks let's get it in.

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Let's get it in.

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Let's not waste any time.

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Welcome to the digital collective.

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I'm your host James Hicks from Hicks new media.

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And on this show, you know, we focus on the people, platforms and tools

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that are making positive strides within the technology sector.

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My guest today is an amazing man.

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Listen, I got Dr.

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Efrain Lopez, more calmly known as Dr.

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ELO in the background right now, the list of accomplishments and

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accolades that this man has achieved is, is truly, truly inspiring.

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Dr.

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ELO is the president and CEO of sustainable management solutions, where

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he is focused on providing services that.

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Sustainable management while delivering change management solutions to

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business entities, he served over 17 years in the us coast guard.

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And we thank him for that service from a content creation perspective,

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though, ELO is a consultant, a strategist, and an evangelist today.

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I wanted to talk to him about his journey of being a content creator, the tools and

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platforms and the services, and et cetera that he leverages within his workflow.

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And not only, you know, talk about the how stuff, but I also wanted to get into

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the why and identify some best practices and ideals from managing the stress.

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And the expectation expectations of always bringing and delivering

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high quality content with that.

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A y'all be, y'all be active in your chat.

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Put your cues in front of the questions, get your pin and pad together.

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Cuz next thing you're gonna see is doctor.

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Ladies and gentlemen, this man right here, where's where my sound

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effects at where my sound effects.

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Dr.

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ELO is in the building for us.

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Come on.

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Now somebody say something what's going on, man.

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Thank you very much for having me, man.

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I'm humbled.

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I'm uh, I'm really happy, excited.

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Uh, got all kinds of emotions right now and, but first of all, yeah, I am happy.

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I am happy.

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I am ready to rock this out and let's do it, man.

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Let's do I love it?

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I, I love the enthusiasm.

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I love the excitement.

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Listen, we, we all in this together, right?

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So I, I as well am very happy and thrilled to have you on the stream.

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We're gonna talk about some things.

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Uh, I, I love your statement.

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I thought you was probably gonna wear one of your hats.

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No, F.

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Um, because we, we, cause we're not gonna talk about that piece.

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Like I said, in the, in the intro, we're gonna talk about the who,

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the, how, the, why, what drives Dr.

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ELO.

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So before we get into that though, I want to be cognizant and, and cognize the folks

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that are here and the comments we, we got, we got all kind of people coming over.

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I appreciate everyone jumping in.

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We're using the wonderful technology from restream or restream pair.

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So we're actually live streaming on ELO's channels as well.

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Okay.

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Thank you.

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Take shout out to, to your community for coming in and, and joining us,

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tell you what, man, I can give a two minute overview intro, but I always

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like to have folks tell their origin story, cuz it comes it's better

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coming from the originated themselves.

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So talk to us about who you are and how you started really from a content creation

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perspective, cuz again, your, your list of accolades is, is long, but, and we can

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go into that too, but I really wanna talk.

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Course what makes who you are, who you are today.

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All right, man.

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Dr.

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Fred Lopez, I am basically born and raised in Puerto Rico.

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A hundred percent Puerto Rican.

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I went to an all English school when I was little.

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So my English is, is, is good because of that because of my parents went

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and, and put my that school basically.

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So, um, I grew up around technology.

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I, um, my doctors, um, I mean, my, my master's in my, uh,

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bachelor's are in technology.

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Um, my doctor is in management, so I've done a bunch of stuff

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in between the coast guard, technology, maritime, transportation.

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I've done a lot of things.

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What I really love doing is, uh, you know, creating content about live streaming.

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How did it came upon that I've been watching, um, L and David, when we

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were back together forever, since they were geek beat or, you know, all

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the names they had before for live streaming pros, I've been a fan of them.

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I ended up being a moderator and while being a moderator, I started

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doing Lida, um, you know, live every day in April and in August.

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And by my second leader, man, I was felt I fell in love with live

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streaming, to be very honest.

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So moving forward from that, I started doing my own thing in September, 2020.

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And from then on, I haven't looked back, you know, I've been doing tutorials,

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uh, anything that has to do with live streaming and tech, especially after

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the tech, which basically is a movement.

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And it means have detect.

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Start with whatever you have.

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If you have a cell phone, that's what you gonna start with.

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Forget about the rest.

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And man, I'm, I'm happy married, man.

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I'm a family man.

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And, uh, I have a beautiful wife named rose Marie and my kid seven year old,

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which is the light in my eyes, Franco.

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So that's basically me in nutshell, man, you are well

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rounded individual right there.

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Love it, brother.

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I appreciate you for, for bringing that up and, and telling again the

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context, cuz a lot of times folks just see us for an hour or so a day

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doing what we do and we're always on.

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Right.

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But what, what happens when we're not on these with the lights and

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not with the camera, not with the microphones and things of that nature.

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Um, interesting that, that you mentioned that you kinda got turned on via L I've

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actually known Laurie for a long time.

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I knew her back into Kelly Lewis that so I, we, we go back a long time and hadn't

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seen each other for a long time until.

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The social media marketing world in, in San Diego a couple of months ago.

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So it was, it was a great, uh, get to see her again as well.

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So, so yeah, I mean good people.

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Yeah.

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She, she, she is good people and shout out to C cam too.

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You know, her, her, uh, her, uh, community manager's um, let's let's talk about,

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listen, we got comments coming in.

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We got questions coming in Gabe.

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No, see we not, we're not gonna do that.

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You're asking about the microphone.

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We already talked about F the tech.

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We're not, we, we're not gonna get into it.

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That's the pod mic that he's rocking.

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I'll just, I'll just say it.

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Actually.

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It's not a pod mic.

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What?

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Come on now look like a pod.

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Mike it's limelight five 12.

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You just make enough stuff now, bro.

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It was a gift from, um, Tom buck actually, is that right?

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All right.

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Hey, Hey buck.

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You supposed to, you got an email too, that you need to read there, Dr.

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Buck, uh, hint, hint to, to my community.

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Uh, just going, I'm just gonna drop that right there too.

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Uh, listen, man, let, let's talk about this, Gabe.

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I see your other question and we're, we're gonna go into that,

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but not too long ago, actually.

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I believe on the seventh you did a show, you did a stream

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called my content workflow.

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Correct?

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Right.

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And that's kind of where I want to go today.

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I want to talk to aspiring content creators.

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I wanna talk to folks that are early on in this season.

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I wanna talk to folks who are just getting monetized, right?

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So some very, uh, still hungry folks that are doing this content creation

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journey, either as a side hustle or looking to actually move this into

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so that they do, uh, full time.

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And I wanna talk to you about how you go about planning, coordinating.

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And then distributing the content cuz you're, you're very active across

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multiple social media platforms with the content that you create.

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And if we can just talk a little bit about a day in the life of Dr.

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ELO in terms of creating content.

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So like today you had a stream about, uh, how to go live on LinkedIn live, right?

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So the mind of that, if you don't mind, just, I just wanna walk through that.

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If I had a whiteboard in this room there, we, we draw it on the board

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and all too, but, but let's talk a little about, about that and

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then bring our, our, uh, comments.

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Right.

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So a date in the life, uh, Dr.

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ELO basically starts at six in the morning, six in the morning.

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I wake up I'm military.

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I'm used to it.

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It's totally normal to wake up at five something in the morning

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or six and just keep on going.

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The first thing that I do is obviously I get some breakfast, some coffee, and sit

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down at this computer and create content.

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Hmm.

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That's the first thing that I do.

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I do, um, anything from a post that I thought in the morning or thought the

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day before I finish a newsletter, I finish, um, doing a small clip of a video.

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I do everything in that morning through six to seven because I

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start my day teleworking at seven.

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Now when I go to the office on Mondays, I do it on Sunday and

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leave it, you know, ready to go.

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Now I already have a template.

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I use Filmora to do, uh, every, all my editing.

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So I have that.

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I also use, uh, combination of softwares starting from.

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Let me see here, Terry, before you go into that, tell folks who may not

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know what Filmora is because some of us know, I don't wanna assume though,

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about M Filmora is a editing app.

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You can edit your videos, your audio, you can edit pretty much everything.

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So that's what Filmora is a lot of people have the free version.

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I have the top notch version.

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Obviously I use it every single day.

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Yeah.

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It only cost me about 90 bucks with a coupon from, I don't

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know where probably from.

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What is it?

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What's this, this place that's always bugging you, honey.

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I believe I got something.

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you saw that on my, on my browser too, a few minutes ago when we were looking

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at broadcasters, but yeah, we won't give away all the secrets that we have.

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Yeah, I know.

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Right.

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So I basically got it from there.

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And from then on, they give updates every couple months or so, and

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it's really getting really good.

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And Daniel Batal is the person who I've learned from he's the master in Phil Mora.

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So go check him out.

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And if you wanna do anything with Phil Mora, he's the guy to watch.

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I think, uh, Daniel's also a, an ambassador or an affiliate

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with, with stream yard.

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So I, I know he goes live with, with that platform as well, talking about

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different technologies and different tools and things of that nature, so, okay.

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So I go and, uh, uh, have an idea already of what I'm gonna do.

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The first thing that I do is that obviously, um, once I finish the

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live stream, I download it because I know I'm gonna be using that

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live stream somewhere around, um, next week or this week or whatever.

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And I put it in this script, I put it in this script.

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Okay.

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Which program that basically converts all of your video into a script, a

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transcript on and words, it looks like a word document and you can

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actually edit it there, make those edits right there, fix, uh, whatever

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you, your ums fix your, the, yeah.

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The filler words and things of that nature right now, which is

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thinking, um, all that stuff.

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Yeah.

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I'm, I'm gonna cut all that out in, in, in post after this.

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Don't worry.

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Don't worry.

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You all right?

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I got you, mate.

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I got you.

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So basically I do that.

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I have it there standing, and then I start taking clips.

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Like small clips that, of, of nuggets that you give the public, those clips, bam.

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And afterwards what I do is that I take it to film Mora.

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I edit it, I take it out of the edit.

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I export it.

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Like they call it and after I export it, I go to a GU pole, a girl pole.

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Okay.

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So you are using a go pulse right on okay.

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Yeah, straight up.

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I'm a partner with them as well.

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Okay.

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So, um, I do both.

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I sell a girl portals and, and it's a hard word for me.

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Don't worry about it.

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that's right.

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Say in Spanish or something like that, but basically I take a girl

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pulse and put a thumbnail in there.

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Uh, and the thumbnail I've learned that it's easier when you have shorts like a, a

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one by one, um, format, like in Instagram.

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And that's the one that I use for every platform, because

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that one works for everything.

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I take the, uh, a photo, like a photo from whatever part of the live stream

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that I'm speaking, that I'm engaging.

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And I put it at the beginning of the, of that video and convert it into

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basically the thumbnail automatically.

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That's what it does.

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I tell you what I'm gonna, while you're talking, because you, you, you touched

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on this during that particular stream.

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And I, I want to kind of maybe show that as well, if I can, because that

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was a neat li life hack that you did of making kind of that, that

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thumbnail out of the, uh, environment.

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So it's easier and it works, you know, it's already done, so might as well just

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take a picture, put it in the front.

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Game over.

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Yeah.

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That, do you see the corner to the left?

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You'll see in there in that, and, and Phil Mara, that there's like a little

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spot in the corner left, that's it?

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You can see it right there.

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It says, ask Dr.

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ELO, the live streaming doctor.

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So it starts like that.

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You already have that in there.

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You don't have to worry about doing any thumbnails.

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So you save time, you save money, you, you, you know,

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you outsource your thumbnails.

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So it kind of helps out.

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It's really, really easy to do.

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Yeah.

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And afterwards I just, you know, go to what's the name of it?

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Uh, rebranding have a rebrand account.

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Okay.

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What does that do?

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I turn my ass, Dr.

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elo.live into a forward slash and put information about what I want you to see.

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So what I do is that I put my live stream with the rest of the information of the

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snippet that I just gave you and that, um, social media, uh, Post that I gave you.

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I give you a little wording about it, which the wording with help of

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a, of a program called Jasper helps me write everything, which Jasper is

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a AI that helps you write content.

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Whenever you're out at ideas, you put ideas in there and this helps

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you just, you know, you don't have to use everything from Jasper, right?

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Just ideas, put it in your own words and then you have a post.

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So I put the information under the post.

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I tag whatever company I'm talking about.

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For example, last time I tagged El Gato, I got what F 1500 views in

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LinkedIn that that's on call for.

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Usually love it.

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So I do all that.

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And then watch here a little hand.

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And then the link that I just talked about that says, ask.

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Dr.

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ELO live slash Elga.

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You're a bad man.

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You're a bad man.

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Okay.

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Hold on.

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See you.

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I told y'all to get your pen and pad, and if you're not recording,

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just, just rewind because Dr.

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ELO in like 10 minutes has already given you a full course on

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content creation in his journey.

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Let's backtrack again, cuz you, you gave a lot of good information there

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and I was showing the, the last stream that you did, where you took that

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profile picture, then, then we will get into, into these comments folks.

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Don't don't trip.

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I'm not gonna forget about you.

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Um, Phil, more phenomenal tool.

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It is available on windows and Mac.

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Yeah, that's great.

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It's it's um, available for, I think there's actually a mobile app, correct?

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Yes.

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For at least, at least on the, I look at you.

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Okay.

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See now you showing.

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All right.

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See, that's what I use.

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I love it.

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I love so a great alternative to something like an IMO, something like, uh, Adobe,

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premier, uh, something like on the Mac slide, look, look as final cut pro folks.

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They Camtasia as well.

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It's an alternative to that.

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So, cause I've been looking at Camtasia a little bit and just

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trying to find other tools.

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I know final cut, but just again, staying active and knowing different tools.

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So, uh, take a look at what Phil Mora.

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I think it's word share Filmora, but Filmora Filmora and F more 11 are the two,

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it's not the best in the world that, you know, it's the one that I used, the one

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that I learned, but it's straightforward.

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It does what it needs to do.

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Right.

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And you don't have to sit in there and right.

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So, so that's, there's value in that perspective right there that you

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can take a clip and you can create everything that you need to really fast.

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I think I just got a notification that my final, that my RER shifted.

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Oh, it did.

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Okay.

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squirrel just did ass what's up.

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Just script now I used descript used past, I, I have to say that cuz my, my guys

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from a headliner are probably watching.

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I'm a huge headliner fan, very similar tools.

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Uh, but again, being able to do transcriptions of audio and video content

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folks that, that that's power in that there's SEO magic in being able to

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transcript your, your, your content and the fact that that's part of the package.

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You don't have to pay for words or hours of transcription time.

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That's just what you get by having a subscription to edit.

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You can edit there.

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Exactly.

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Right.

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So the, um, what, what's the, the voice that you could

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actually do with the script?

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The, uh, um, When you do your own voice or the over overdo, that's it?

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Yeah.

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The overdo.

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So literally you can re you can record, you can train the script

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to use your voice for any time that you update the transcript.

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That is really scary.

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That's, crazy's crazy.

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Sounds like what fantastic tool as, as well.

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And I'm just kind of going through some of the things that you use, just

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so we don't, we don't gloss over 'em.

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Uh, you talked about Jasper AI, uh, Jasper AI is the truth, right?

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Being able to use artificial intelligence to create blog, titles, descriptions,

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uh, outlines, everything, all of that.

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Right now, there's a alternative to that, which is called word hero.

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Okay.

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And you can get an app Sumo for a one time payment of, I think it was 59 99.

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Oh, listen, shout out to AB Sumo.

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They know me over there too.

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Yeah, they're good, man.

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They're good.

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I, I Absolut was on point.

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Yes.

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So word hero, you get word hero in there.

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If you don't have the budget to spend $30 a month, which is the, the

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lower tier mm-hmm Hey, word hero.

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You can get it for 60 bucks or 70 bucks or whatever.

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And it's exactly the same.

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I got both of them because for some reason I compliment one with

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another, I conduct creator stuff.

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it's being paid by the business.

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You know, there, there you go.

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Right.

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It it's, it's a write off, nothing wrong with that.

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You look, man, hold on.

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You're bringing in all these, these, these champions too.

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I, I go, I scream every other day and, you know, look, I got, we

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got ally Johnson in the building.

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We got Alec what's up, my friend, we got Dr.

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Rich Graham in the building.

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Okay.

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I, you just need to come every, every other day.

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Right.

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Because shout out to everyone else as well.

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But you know, these are folks that, uh, only come out.

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No just come out at night kind of thing.

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Um, love that.

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I love that.

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Uh, go or pulse.

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You mentioned that as well.

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I use a platform called, uh, content studio, very similar, right?

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Allow allowing you to take all of your social media platforms

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and create, uh, content micro content that you can push out.

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So that's how I pushed out the, the promo about two hours ago, about our stream.

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I pushed it out to Instagram, to Twitter, to Facebook.

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I, I like the, a Agora pulse mobile app, much better than

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the content studio mobile.

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So listen, folks, anything that you get out here, anything that we're

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talking about, that, that ELO's talking about, you get what you pay for and

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that, and some of these some of these platforms, some of these products do

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cost a little something each month from a, a subscription perspective.

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But again, well, Again, like, like there it is right there.

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If you, if you're serious out here and you're trying to build a community,

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you're trying to build an audience and you're trying to stay in front

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of that community with your content.

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You have to buy, you have to take advantage and utilize these tools

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because automation just makes sense.

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Right?

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You can't be out here waking up every morning.

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Like, like you said, at five, six o'clock in the morning and, and just send out

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individual posts to all those different platforms and cur it and make, make it for

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a Facebook post, make it an, an Instagram post, make it a TikTok, all of that.

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Why not use some automation tools out there and take advantage of the

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technology instead of you having to go out there and recreate the wheel.

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So I wanted to preface everything that we've talked about thus

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far with that piece right there.

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Um, I call 'em headache, beaters, headache, beaters, headache, beaters.

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Okay.

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Yep.

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That's.

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There's nothing to it, because guess what you go to, uh, anywhere

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and grab a beer and this and that.

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That's 60 bucks.

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Yeah.

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I don't drink.

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If I drink, I have to be like in a party or something that

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can have one drink or two.

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Yeah.

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I save all that money.

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So why not use it for something?

Speaker:

That's good.

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So that's why, that's how I see my investment.

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Okay.

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I tell you what you save all your money and in August 22nd or 23rd, meet me

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and rich Graham in Dallas, cuz we're gonna be at, at podcast movement.

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I'm just flying.

Speaker:

I'm swooping in just for the E cam meet up.

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I I'm buying the first round of drinks on, on everyone.

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I won't, you don't wanna drink.

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You don't have to buy drinks.

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Okay.

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And then I'm swooping out.

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So no in that location.

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Yeah.

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I'll make the exception.

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Okay.

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Okay.

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They, so it's already, I put it out there.

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I've already booked my hotel too.

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I'm I'm not tell, I'm gonna tell y'all where I'm staying, but

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uh, yeah, I've already booked my hotel August, uh, 20 something or.

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What is it rich?

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20, 23rd.

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It's whatever that, uh, Sunday is 22nd or the 23rd.

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Yeah.

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Be, be in Dallas.

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Things happen.

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Let me get back to some of the comments before we get into,

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so that's kind of that first.

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Oh, there's mom.

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Mom's here.

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Oh, hold on.

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Let let's let's recognize mom.

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Let's is that read it there?

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That's my mom.

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Oh, okay.

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I'm gonna have to, we gonna have to tell me what she's saying now.

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Cause love you too.

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I love it.

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See that.

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That's what we do.

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What we do.

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That's that's what it's all about right there.

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Thank you.

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Ms.

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Lopez for joining.

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I can, let me, let me sit up straight here before I you, I saw

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you you kicked it into gear too.

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A little bit, right?

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Oh, I love it.

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We, we, we talked about some tools and we highlighted some tools that you

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do at the beginning of that process.

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Right?

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Thinking about what the content is and then push and downloading

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that, that that's a, that's a good.

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Step that you do as well, downloading the content from whatever

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platform you're, you're in coder.

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Right?

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So if you're using a B live or a stream yard or a E cam or a re stream, whatever.

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So are you saying you, you download it off of their cloud environment to where you

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have it locally so you can manipulate it?

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Yes, yes.

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Or use the E cam one and just keep it, you know, I, I use all of them.

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I'm very sincere.

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That's why I mentioned that's why I mentioned all of those platforms.

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Yeah.

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Yeah.

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I need to keep up with every single one and I use, I swap 'em out.

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So I use it now on Tuesdays, I'm dedicated to be live because obviously I'm a

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consultant with be live so on Tuesdays.

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Great up.

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Be live.

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Love it.

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Love it.

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I heard something.

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No, don't don't let me, let we see, I got triggers brother.

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Come on now.

Speaker:

Got I got triggers going all over the place.

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Don't don't let someone mess around and put a super in here.

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You'll see some other things.

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Just hint.

Speaker:

Where was that?

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Uh, okay.

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So we talked about the early stages early process.

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Before we go into some of the other tools that you use, uh,

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I'm not even gonna mention 'em.

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I want to get into some of these comments, because I think these, these are some

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relevant questions that were being asked.

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So shout out to you.

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Gabey in the building.

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What is the first thing?

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Any aspiring content creator should consider before starting

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to share their content easy?

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What is your topic?

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What do you wanna talk about?

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That's the first thing.

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If you don't know, what are you gonna talk about?

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What are you wanna share with the world?

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You need to sit down first and write, you know, write it down, write it down.

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Uh, what do you feel happy talking about?

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Um, what is your everybody cultures?

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Niche?

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I just call it what's my.

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To be very honest, because niche is too small.

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Start with whatever you want, whatever you feel comfortable, whatever you can think

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about something you can speak for hours, they can be in having a conversation and

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join that conversation with somebody else.

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And that's it.

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Once you have that, you can start building your systems.

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And, um, I talk in systems because, um, I've been trained to talk in

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systems, uh, with my doctor's degrees.

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Uh, I took a class in systems and that changed my whole brain around.

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And, um, then I found EV which you, we will all know mm-hmm Yvon hand, right.

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She's one of my coaches.

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So she's my click up coach.

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So I use click up for everything like encompassing, everything,

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everything that I do it's in there.

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So my system is in there, but yeah, it's all systems.

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In the intro.

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I talked about you being a, not just a creator, but an evangelist

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and the strategist yeah.

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In the services that you provide to aspiring creators and, and as

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creators in general, do you walk them through, can we add coach to that?

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Do you, do you walk folks through again, how do you utilize some, because click

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up is, is, is pretty, pretty vague.

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It's not vague, very intense.

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Right?

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Very, very, very encompassing and, and walking someone through a click up and

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a notion and a Trello and things like that, those systems of record can be kind

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of daunting to folks, cuz they'll take their eyes off of that end goal of just

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creating content and, and driving and build a community and say, yeah, well ELO

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just said, I gotta have a system in place.

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I can't just use the Rocka book that I got here all the time.

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I gotta have it, you know, prioritize and documented things of that nature.

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You can use Google notes or apple note.

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And I learned this Diana, Diana Lanny, who is my second coach.

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My third coach is Ash Bolan.

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I got the three of them.

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Those are my three key people that I go to.

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And I, you know, get my coaching from yeah.

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Apple or Google notes.

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Doesn't matter.

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Doesn't really matter.

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Just use whatever you have.

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Just put it down in a piece of paper.

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That's all you can do after you have that in a piece of paper, it's a

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system, whether it's in a complicated, um, click up, you know, setup or

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whether it's in a piece of paper or in a rocket book, it is written down.

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It is a system.

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You just need to know how to follow it.

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That's it.

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I, I appreciate you for saying that, because honestly, that was a leading,

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leading statement and, and I wanted to hear your opinion on that, right.

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Kinda get in where you fit in or you hear, hear us talk a lot about.

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What's the best camera that you got more than one that you got right in

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front of you, you submit a thousand dollars on this phone, which you don't

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normally use to even take phone calls with you using that, to take photos and

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videos with utilize that technology.

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So, uh, start with what you have learn that you've mentioned miss Diana.

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Gladney right.

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She's always talking about know your tools, right?

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Mm-hmm you, you buy a Sony's uh, what is this?

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The, which one I got now the a 74, 2500 camera ELO, the CV ELO.

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That's how I call it.

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Oh, see that.

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I that's why I tripped up.

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Right.

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Cause I, I got them looking at me right here.

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They they're on the sides.

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Right.

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And I said, I got ELO right here.

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I, I should at least leave me alone.

Speaker:

But again, so that's $2,500 that you spent on the camera and, and

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you're just gonna Mount it there.

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Get the settings, right?

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Learn the tools of your track of your craft and the trade.

Speaker:

Before you go out there and start complaining or saying that it's

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broken, it doesn't work well, did you actually read the manual?

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Did you actually go through the menus and do the configuration?

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So know the tools.

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If you're gonna spend your hard earned good money on something that you see

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someone else using, and it works for them.

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Well, probably because they read the manual, they know how to use it.

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You should do the same thing.

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You should take that onus on yourself.

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Folks.

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I'm, I'm talking to everybody out here.

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I got one finger pointed at you and right.

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Yeah.

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Three pointing at me sometimes, but you gotta know what you're using and, and

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take advantage of that type of stuff.

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Um, rich put in there.

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8 22.

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So yeah, brother, be there 8 22, bring the towels and I, I do some and whistles.

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Uh, I bring up another thing right here, uh, before we go into some other

Speaker:

things, but this, this is an interesting question here as well, that Gabe is asking

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and, you know, what are your opinions on live selling for content creators?

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Touch on it briefly, but I wanna go into it just a little bit later, but again,

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that that's a, just a different aspect and a different avenue that you've see

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a lot of creators going into by taking advantage of the technology and what

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we have and going out, and actually being advocates, being influencers

Speaker:

for the tools and the, and the, and, uh, uh, platforms that we're using.

Speaker:

So what do you think about live selling?

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You gotta have a taste for it.

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Not everybody likes selling stuff, and it's the same thing

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as you were selling in store.

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You know, if you like sales, you are gonna be very good at it.

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If you're miserable doing sales outside, I can guarantee you, you will be miserable

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doing sales in Amazon or anybody else.

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So.

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You have to like it, you have to have that, uh, certain type of

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personality that likes to sell stuff.

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I love it.

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I worked in foot action.

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Uh, I worked in, in sprint when I was, uh, younger, you know, I have that sales in

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me and my dad was a salesman man as well.

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So I have it in me.

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I like to talk as you can tell

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So, um, basically if you're gonna be a salesperson you need

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to learn about the product.

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You need to have that commitment to learn about what you're selling.

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You're not just gonna sell for selling.

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You just, you're just gonna tell, Hey guys, this microphone's 150 bucks.

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You like it?

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No, you're gonna know that it has a, a low filter, a high pass.

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It has a, uh, you know, the bells and whistles.

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You have to like it.

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If you don't like it, it's okay.

Speaker:

You don't have to be that type of content creator.

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You give your own type of content creator.

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It's.

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It's fine.

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Not everybody is made for selling and I understand, you know, it's okay.

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Yeah.

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Uh, good, good point right there.

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Right?

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Because you know, it could almost be a bit of FOMO, right?

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If you're missing out that you, you hear a lot of folks that are, you

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know, in, in the content creation world that are trying to do all the things,

Speaker:

trying to be on all the platforms to talks, to Snapchats faith everywhere.

Speaker:

Because why, because that's where they hear they, they need to be, they hear

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that you need to get into life selling.

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Why?

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Because that's the next iteration of us going out there creating

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community, creating an audience and having conversations and engagement.

Speaker:

If you're not comfortable doing that.

Speaker:

It's going to come across very, very easy in, in two K 4k.

Speaker:

Right?

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Shout out to how, you know, we, we screaming in, in, you know,

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60 frames a second right now.

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Come on E cam.

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Where, where you at?

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Ken and Glen guys.

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Okay.

Speaker:

See there, there we go.

Speaker:

Let me, let me stop but there, there are.

Speaker:

So there's pros and cons to everything.

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I, I see that there are honestly more pros than cons to actually getting out there

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to, if you want to be that person who's looked at as a subject matter expert.

Speaker:

If you want to be that technology evangelist, if you want to be the

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one who says, you know what, I've got an Amazon that live shop and

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store, this is the gear that I use.

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This SM seven B.

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Yeah, rich.

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I sold you my S Simpson seven B and I got another one.

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I, I, I have no sense, but again, I use this.

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Why, and you know what?

Speaker:

I recommend this to you as well, put it out there and then talk about it.

Speaker:

And, and like, uh, ELO was just saying, you have to be convincing you can't

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just get gear from a particular company.

Speaker:

And act like you like it, and you haven't even taken it outta the box

Speaker:

or you end up selling it on eBay or, or whatever the case may be.

Speaker:

You have to be authentic.

Speaker:

Let me, uh, there I'm, I'm very verbose sometimes, but you know,

Speaker:

you gotta be authentic in things that you do that Matt just said

Speaker:

it, you have to love what you do.

Speaker:

You gotta love what you do.

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I love that.

Speaker:

I love it.

Speaker:

It's different.

Speaker:

It D you don't have to jump in the bandwagon and just, you

Speaker:

know, go selling Amazon live.

Speaker:

Oh my God, I gotta do this.

Speaker:

No, I'm not selling shirts.

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I'm not selling pants.

Speaker:

I'm not selling earrings.

Speaker:

If I wanna sell something, it's gonna be something that's in here

Speaker:

that I have used that I love.

Speaker:

love it, Matt, be because again, folks who.

Speaker:

Don't know you folks that do know you can read through everything, right.

Speaker:

Again, when, when you're looking straight at this camera, folks can

Speaker:

read your poker face is not good.

Speaker:

People just, just letting you know, don't, don't, don't try to fake the funk.

Speaker:

When, when you out here, try to, uh, part have people part with

Speaker:

their, their, their good money.

Speaker:

Uh, let's go on.

Speaker:

So we, we, we talked about the beginning stages.

Speaker:

We talked about the, the thought part.

Speaker:

We talked about the actual writing it down about the transcription mm-hmm

Speaker:

, uh, let, let's go into now what you do kind of on the tail end of that.

Speaker:

Right?

Speaker:

So after you've actually recorded something after you've actually

Speaker:

published something, you know, maybe the I'm repurposing of some content.

Speaker:

Let's talk about the, the intricacies of even creating like thumbnails, the

Speaker:

intricacies of creating, uh, you know, marketing graphics and things and overlays

Speaker:

and things like that, tools that you use and processes that you use for that.

Speaker:

If you don't mind.

Speaker:

Of course, uh, marketing graphics and overlays.

Speaker:

I outsource them already because it took, it was taking me so

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much time to do 'em that I just go to fiber and outsource them.

Speaker:

Okay.

Speaker:

Now my overlays, that's only for my, uh, thumbnails now, my

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overlays, um, I did a package with a friend, um, from Goki content.

Speaker:

We had like a little, um, movement going on and, uh, she made everything for me.

Speaker:

She, her name is SI Misto.

Speaker:

She's a great graphic designer.

Speaker:

So she designed all of my graphics and, and she gave me all types of colors.

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So I can use that for years.

Speaker:

I outsourced that now after the fact when I released everything out, um,

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the thing that I like to do is go to a Agora polls because it has a place

Speaker:

where you can see all the messages that people sent, all the hearts,

Speaker:

everything centralized in one place.

Speaker:

And I go one by one and say, thanks for watching or response to questions.

Speaker:

And that's what I like to do in the first couple of days after.

Speaker:

And there's videos that been done two years ago or so, and I'm still

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answering questions today from wow.

Speaker:

So I go every single day and I answer whatever I can, obviously there's

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days on the weekends, you won't see me answering anything Saturday or Sunday.

Speaker:

yeah.

Speaker:

That's time for my family.

Speaker:

So I usually, when I'm on the way to the train, um, to work down in

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downtown DC, uh, or after I put out a video in the morning, then I take that

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time to answer the videos from, from yesterday and from before yesterday.

Speaker:

So I give it at least no more than, you know, I don't let

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it fly more than 48 hours.

Speaker:

Okay.

Speaker:

At the minimum.

Speaker:

So people can actually feel, you gotta feel the love, man.

Speaker:

You just can't just not answer somebody.

Speaker:

Two weeks or weeks, it just it's, it's counterintuitive and it

Speaker:

demonstrates that you're not being human or that you're too busy.

Speaker:

And if you're too busy, you should get somebody to help you out.

Speaker:

So, or B answer.

Speaker:

So let, let let's pause right there.

Speaker:

Right?

Speaker:

Because again, that, that's, that's a concept that I don't think

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needs to be, uh, over overlook and overshadowed if you are, if you

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don't have the priorities right.

Speaker:

For content creation.

Speaker:

Yeah.

Speaker:

If you've got yourself ahead of your community and the content

Speaker:

you're doing it all wrong, right?

Speaker:

Yep.

Speaker:

So I really like the fact that you have a kind of set and schedule and, and, and a

Speaker:

forward mindset that 24, 48 hours after I put something out there or after I get a.

Speaker:

I'm reaching out there and I'm, I'm given the, you know, the, the

Speaker:

thumbs up I'm given the love, or I'm responding to that commenter.

Speaker:

I, I do something very similar, but again, it it's something

Speaker:

that should be not assumed.

Speaker:

And, and I'm glad that we're talking about it because again, that's

Speaker:

what we're doing is for listen.

Speaker:

We, we can sit here and make videos all day.

Speaker:

Every single day, doesn't resonate with anyone or just resonates with ourself.

Speaker:

Just ha have the channel enlisted , but you're trying to grow an audience,

Speaker:

grow a community and actually reach people and touch people.

Speaker:

that's what you gotta do.

Speaker:

You, you gotta stay in communication with them.

Speaker:

So I, I really like that.

Speaker:

And I appreciate you saying that, uh, yeah.

Speaker:

Part of the system too.

Speaker:

Yeah.

Speaker:

It's, that's part of the system after there's, um, stuff that I do after

Speaker:

uploading, it's not just uploading and, you know, keep on running there's

Speaker:

uploading checking messages, um, you know, analytics check, uh, in what parts of

Speaker:

that video, uh, you got a better response.

Speaker:

If you were doing tech, which tech works more for the next time that you're gonna,

Speaker:

for example, the Amazon live, that's the first product I'm gonna start with.

Speaker:

So, you know, there's a lot of thinking to it, but once you have that system

Speaker:

in there and you, you know, you promise yourself and you do the work because

Speaker:

this is not, it's gonna be automated and you're not gonna do anything.

Speaker:

No, you're gonna bust your butt doing a lot of things.

Speaker:

And that's totally normal for me because I am, and then you're

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gonna follow a thousand times.

Speaker:

Like I was certainly earlier.

Speaker:

I'm accustomed to failure.

Speaker:

I'm used to failing.

Speaker:

Yeah, man.

Speaker:

So, okay.

Speaker:

Hold on.

Speaker:

I'm so we, we talked about that behind the scenes and, and I, I wanna dive into that

Speaker:

before I go into this next topic, because I mean that, those are typically the

Speaker:

types of conversations that I have on this channel with, with my community, right?

Speaker:

We, we get into social impact of, of things we get into mental health.

Speaker:

We get into the why somebody hits know, we haven't talked much

Speaker:

about a lot of gear right now.

Speaker:

We're talking about what drives you in terms of what you do, right?

Speaker:

Your, your drive to do what it is that you do.

Speaker:

Now.

Speaker:

You just made an interesting statement right there.

Speaker:

You're accustomed to failing.

Speaker:

And if you, you know, you know, mind kind of going into that

Speaker:

just a little bit, of course.

Speaker:

Yeah.

Speaker:

Um, when you grow up, you're always, uh, tripping, falling, doing a, a

Speaker:

bunch of things that are not gonna go.

Speaker:

Right.

Speaker:

So in my mindset, then I thank my parents for this.

Speaker:

Obviously my mom, my dad.

Speaker:

They showed me that everything's not gonna be perfect.

Speaker:

That what you need to be worrying about is how to get up and keep on moving.

Speaker:

So for me, I know I'm gonna fail.

Speaker:

I know I'm not perfect.

Speaker:

So I prepare for that.

Speaker:

My mindset is already, you know, thinking, all right, I'm gonna do this, but I know

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it's not gonna be the first iterations.

Speaker:

It's gonna be five, six iterations before I can get it.

Speaker:

But while I do that, those iterations or repetitions, I'm gonna improve it.

Speaker:

And when I come through it, it's gonna be amazing.

Speaker:

Whatever I, I stand up like for my doctor's degree, that was probably the

Speaker:

hardest thing I've ever done in my life.

Speaker:

I finished my doctor's degrees in three years and a half

Speaker:

people take five, six years.

Speaker:

Yeah.

Speaker:

Wow.

Speaker:

I was taking double the classes, but I was dedicated and I even lost hair, man.

Speaker:

This, this was really hard to do.

Speaker:

Yeah.

Speaker:

But I knew that somehow I was gonna fail in some classes, which

Speaker:

I did fail in one class because I was doing the research incorrectly

Speaker:

for not listening for being human.

Speaker:

Yeah.

Speaker:

So I shifted, I shifted, I have a, I always have a buddy with me.

Speaker:

That's, you know, we reflect on each other what you're doing

Speaker:

wrong, what am I doing wrong?

Speaker:

Um, I'm a good friend.

Speaker:

The Lester you happen to move 10 minutes away.

Speaker:

So I love it.

Speaker:

pretty cool.

Speaker:

Yeah, man.

Speaker:

So I always, always, always listen to feedback from somebody else when

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I'm doing stuff, because I know that I'm doing something wrong.

Speaker:

I know that I will always do something wrong.

Speaker:

That's it's not a matter of how it's a matter of when and that's okay.

Speaker:

You can accept it.

Speaker:

Why not accept that you are gonna make mistakes and just keep on moving.

Speaker:

Yeah.

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Strong.

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Uh, I build myself stronger from those mistakes than anything else.

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I'm accustomed to failure.

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Bring it on.

Speaker:

That's.

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Uh, that's profound.

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And, and let me, let me ask you this, uh, is, is that necessarily,

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and, and it may be both.

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Is that necessarily your, your upbringing?

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You, you mentioned your mom shouts out to, to mom being in the chats,

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hearing the comment, or is that also a product of your, your military service?

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Right?

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Because again, being in the military, right?

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You, you get.

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You get, uh, a different mindset in terms of how you go about your day

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and, and, and the actions and, and the people that you engage with.

Speaker:

So is, it is a little bit of both or, or what it's, it's both.

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I started with family.

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Um, even my wife is a big part of, of, of maintaining myself straight.

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Uh, my father-in-law my mother, you know, everybody around me.

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I listen, even though I'll, you know, I'm a knucklehead, I don't listen.

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Yeah, I do.

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I do listen.

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But when I got to the military, everything got perfection.

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Like everything got tweaked the right way.

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Yeah.

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And whatever, the upbringing that I got, it got perfection in the

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military, and this is the way, this is why I am the way I am today.

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I'm not perfect.

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Yeah.

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By no means.

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But if you need something done, I'm gonna do it.

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I'm gonna do it my way.

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I'm gonna make a hundred mistakes, but I'm gonna get it done.

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Do you allow yourself to have room?

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Do, do you give yourself grace for.

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Some, some of the failures for some of the mistakes, some of the challenges

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that whatever the task may have, right?

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Uh, in terms of you want to get it done in, in five hours, but it's wrecking

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your brain and it's only, and it's gonna take you 10 hours to do it.

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Do you give yourself the grace to say, you know what, I, I, it's gonna take

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me longer to get this done, but when I get it done, man, it's gonna be right.

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Plan for the double triple I'm put that.

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I'm gonna put that on t-shirt.

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What, where did Nixons that shots out depressing.

Speaker:

So we're gonna put that on the shirt plan for the double waiting for the triple.

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Yep.

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Always happens.

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I, I always allow myself more time.

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You get a big kind to yourself.

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That's one of the things that con creators don't, don't look at.

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You have to be kind to yourself.

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If you have heart for others and you have leniency and you have empathy for

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others, you need to have that for you.

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For you for yourself, if you're gonna take, uh, let's say we're gonna do a

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class and this class has 24 hours, right?

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Mm-hmm 24 hours.

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You're gonna do six, six, and six.

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There's nothing wrong with doing it in 30 hours unless, you know, you're, you're

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throwing it away, but there's nothing wrong with doing it in 30, 36 hours.

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You're doing it, you're doing it your own way.

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It's your way doing things there, there shouldn't be, uh, any critique of

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how you do things, uh, just to get it done and give yourself a little bit of

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mental space to, you know, to forgive yourself when you're doing it the right

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way and or not doing it in, in, in, in the 24 hours that you wanted to do it.

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There's intention, there's purpose and there's reality.

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So I, I live in reality.

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Come on.

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Now somebody hope wrote that down.

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I may have, y'all put that in, in, come up with a hashtag.

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So, so again, It always seems to work out.

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I, I, I have the thoughts and I, I, I have the bullet points of

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what I wanna talk about and it, it seems Karma's a good thing.

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It comes back to the, the subject matter and making it relevant to

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what we were talking about today.

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So everything that you just mentioned right.

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Of, of staying locked in, staying focused, you know, that that's a huge, um,

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mission of mine staying focused on you.

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You know, I've got that merchandise as well.

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And that, that statement, well, I got, come on now.

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It is.

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I see brother, appreciate you for that.

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Giving yourself that grace to take a little bit longer to have

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the errors, have the issues.

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But one thing that I really like that you mentioned as you were

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talking is you have the support.

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Right.

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You know, you can't do it alone, right?

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You, you, you, you've got your folks that are around you.

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You you've got your, your, your tight knits of, of, of whomever, you know,

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when it's time to reach out to a coach, you know, when it's time to outsource

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certain, um, functions of your business.

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So you can step back and be strategic and you can be more creative and, and

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more, um, valuable to, to your efforts.

Speaker:

You, you know, you can't do it all.

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You may wanna do it all when you start off, you can do it all.

Speaker:

But you know, as you're growing, you you've come to that realization.

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And you know that, man, I, I just can't do all these graphics.

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I can't do all these, uh, comes from mistakes.

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Right.

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That's those are learnings from mistakes that I had.

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I can't do this.

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I'm failing.

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Yeah.

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Yeah.

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And I, you know, I humble myself down.

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It's like, what am I doing?

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All this stuff.

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And then I called Diana . Yeah.

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And then I called, and then I called, you know, and I got

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my support system in place.

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And ever since.

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Man it's been a world of difference.

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Been killing.

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Well, you, you definitely got some moderators in place that know what

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they doing, cuz cuz shouts out to, to Nightbot over here dropping all

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the links in the chat, you know?

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And uh, you know, he's talking about the, the, buy me a coffee I'm I'm gonna

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put 'em all in, in the description.

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Don't trip.

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I'm not ignoring you, but he he's got all.

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I know he, he or she, but your moderator has all the, you

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know, the, the links in place.

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He's got your Facebook.

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Come on now.

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Come on.

Speaker:

Where my moderators at, man, I need to get somebody else to wrench.

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I got lover just there waiting for somebody to get dump.

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Yeah.

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Yeah.

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See you see hilarious.

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I love it.

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Folks, if you got any questions for, for Dr.

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ELO, put a cue in there so I can bubble 'em up to the top, but listen, as you see,

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we're we're talking about best practices, strategies, content creation ecosystem.

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Doing it the right way and doing it.

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So you yourself don't get burnt out, right.

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And make making sure that you are still, you're still having fun by doing this.

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This is a, this is an amazing time of what we're doing right now of creating content,

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reach, reaching out to communities and sharing knowledge, sharing experiences.

Speaker:

But we can do this for a long period of time without getting burnt out.

Speaker:

If you put systems in place, if you put processes in place and you put people

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around you, um, let me, let me ask this.

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Let me ask this.

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Um, you talked about.

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Using using tools to do repurpose content.

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You talked about using tools to what, what, what happens

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for you after that workflow?

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Right after the content has already been out there it's, it's marinated

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for a week or a month, two months or three quarter, whatever the case may be.

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Do you go back and maybe look at something like a, a VI IQ or two buddy or something

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say these videos or this, this bit of content is performing a certain way.

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Maybe I should change that thumbnail.

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Maybe I should change that description or that title.

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Do, do you use any tools like that to go back after the fact and, and do some

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kinda leveling up just kind of curious.

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Yeah, I use VDA Q um, usually that's, that's the better one, in my

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opinion, it gives you, uh, more data.

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Um, and I go back and remake thumbnails and put 'em back on

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videos that spend two years long, but videos that are doing very well.

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And I like to test them out and change colors, change the, the

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thumbnail, which whatever, with a different face with the emoji.

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Um, so I do that, um, but on the most successful videos and I watch

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that, or I'll do a 20, 22 version of that video and it will do as amazing

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as before and I'll address all the questions that they had before.

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So like, uh, for the, my caster, that's a piece of equipment.

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I'm preparing another one.

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Okay.

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Which all the questions they had before and with the new update,

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I should have that one in the bank in the next couple weeks.

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So, but I'm going through every questions and that thing has

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like 300 comments in there.

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wow.

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Wow.

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Yeah.

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You, you had that and you, you actually convinced me to reach out to him.

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I, I had it for a minute.

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Uh, I gave, I, I gave it to my co-host on one of my other shows.

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Uh, and he use using that now he's got the, the microphone

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and the, uh, my caster as well.

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So yeah, that was pretty cool.

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Little, little piece of, uh, text

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So, uh, that's look, look at night by check out my website

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and get on my mailing list.

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Okay.

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I'm let me just throw some of these up there.

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Cause I already got it.

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This, this, this right here, man.

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What part of this night, Bo, what, what's your buy me a coffee.

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We, we, I need to throw you a couple of couple lattes, right?

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though, man.

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Dr.

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ELO, that's it?

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No night Bo.

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Oh, yeah, no, I, we not worried about you right now.

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I I'm, I'm talking about this, this moderator in charge right here.

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Night over here is killing.

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It's free, man.

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over here killing the game.

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I love, um, listen, you use multiple platforms.

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You use multiple tools.

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This is another question that I wanted to ask, and I'm not gonna ask you what

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your favorite is, and we're not gonna talk necessarily about tech, so to

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speak, but again, talk about platforms.

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What's my favorite is, is be live.

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I, you know, consultants, that's it.

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the integrations that they have though.

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So I, I want to talk about, about that because we, we touched on and this is part

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of the questions I was gonna ask earlier.

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Yeah.

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When you stream, when you go live the multi streaming capability and

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functionality, do you always go to.

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YouTube Twitter, Facebook and LinkedIn for every bit of content, or do you kind

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of have a mindset to kind of have a, a set in stone of saying this particular

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bit of content goes to Twitch only this one only goes to Twitter only that,

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that kind of thing, or do you, when you press multicast, multistream you go to

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all of your platforms that you have?

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The only platforms that I do go live on is Facebook, YouTube,

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and LinkedIn those three.

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Okay.

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Okay.

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Now I'll go and do posts and everything else.

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Uh, and I include Instagram and Twitter on those five platforms.

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Okay.

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So, um, for Lives's strictly, and I'm thinking lives in regards to

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LinkedIn, I do everything like if it was going to LinkedIn, because that's

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the platform that I'm hitting really hard right now, even though YouTube

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is my main platform, but I'm growing like crazy and, and, and LinkedIn.

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Yeah.

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So.

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That's the one that I'm focusing on and it works across the board.

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So I have the, um, you know, that's why I'm dressing a little bit more.

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Um, I'm more no wearing the hat I, I should have, I should have put

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though I should have put like a sports co I should shaved a friend.

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No, I didn't shave.

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No worries.

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So that's a friend of mine that actually put me to this, uh,

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and he was dressing all nice.

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And, and LinkedIn, I was like, you know what?

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I probably should doing the same because people that are watching this on LinkedIn

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they're, you know, decision makers.

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So, and the rest, you know, and, and YouTube and, and Facebook, they won't

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mind if I wear a shirt like this.

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Yeah.

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So let's do it.

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Okay.

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So I've made some little tweaks around it, even though I would love to wear

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my merch so I can, you know, I can sell it and everything, but I think

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that's more important than, than just selling tour to the t-shirts.

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Let's put it that way, so, okay.

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Okay.

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I'm we gonna talk a little bit about them t-shirts in a minute, but so I.

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also.

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And the reason I asked that specific question was kind of a selfish

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question because I choose which particular type of content goes where?

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So on Tuesday I do show called team no sleep.

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And it's the social impact of sport.

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I don't, I don't shoot that to, to LinkedIn because again, that's a, it's

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a whole different audience, right?

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I get, but something like this, the digital collective, something

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like perspectives and focus.

Speaker:

Those all will go to LinkedIn as well.

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But I don't live stream to LinkedIn.

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I am using that platform.

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I'm using that platform as a, as a fear of missing out.

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You don't come to the YouTube, you get it 12 hours later, but you got a bunch

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of followers and, and, and LinkedIn.

Speaker:

So on LinkedIn, I also don't go to my personal profile.

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I go to my organizational page.

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Oh, right.

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So I, I was, I was, I've been blessed enough to get to the point

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to where I have an org page to where I can actually go live there.

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So I've got creator mode turned on and instead of going to my profile

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and the reason I don't go to my profile is because it pings everybody.

Speaker:

And I, I don't, like, I wish there was a way of turning that off on my side.

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I don't, I don't necessarily like everyone getting the notification

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by default that, Hey, James is live.

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Uh, I, I would rather make the event.

Speaker:

You see the event, you RSVP to the event as opposed to a ping.

Speaker:

So that thats just me, right?

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That that's just me.

Speaker:

And on, on the org chart on, on the org side, I, I have seen where it doesn't

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necessarily go out and ping everyone because cuz you're live so well.

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Yeah.

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That's so this session will be on my LinkedIn org page in 12 hours.

Speaker:

Oh, so you're turning them into videos.

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Yeah, man.

Speaker:

And because, so are you streaming them?

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Um, there I are.

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You streaming the video there because it's too long for 10

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minutes and it passes surpasses.

Speaker:

No.

Speaker:

So I'll, I'll pull this down, right?

Speaker:

It it's, I'm I'm going in 4k right now.

Speaker:

I'll pull it down and I'll, I'll down code it to 10 80, 30, and then push

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it out as a, uh, pre-recorded session.

Speaker:

I'll I'll obviously, uh, document in a description that it's been

Speaker:

pre-recorded and push it out.

Speaker:

It's it's very, yeah.

Speaker:

It's, it's that, it's that fear missing out.

Speaker:

If you come to the YouTube live, Dr.

Speaker:

ELO may be giving out free shirts or he's giving out, you never know

Speaker:

you may have a discount code for, uh, Gora post that kind thing.

Speaker:

Uh, so that, that's my mentality.

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He's working pretty good.

Speaker:

So far.

Speaker:

It's its actually worked out, um, Let me, let me bring up these shirts though, man.

Speaker:

Come on.

Speaker:

Let's listen.

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I need to get some of this.

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Look, Lord, have mercy.

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Ooh, embrace creativity.

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Ah, that's what I go create content today right now.

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Mm-hmm brother.

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That's it, man.

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Hi and braid F

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sorry, mama.

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Sorry.

Speaker:

Sorry.

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Mama.

Speaker:

mama.

Speaker:

Mama knows.

Speaker:

My mama knows I, no, man, you got, you got some hot stuff out there.

Speaker:

I'm got look the free exclusive shirt with the purchase.

Speaker:

All right, I'm gonna go ahead and order some where, where I know I got a

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credit or something with, with press.

Speaker:

And so, so I don't know if the Nixons are watching.

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I'm gonna add this to the cart.

Speaker:

I love it.

Speaker:

I love it.

Speaker:

Two more things that I wanted to touch on.

Speaker:

And again, thanks again for everyone that this reaching out and the comments

Speaker:

and, and putting some information down and it's, it's kind of around this

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piece and we, we haven't talked about.

Speaker:

We've talked about creating content.

Speaker:

We've talked about some of the tools and the workflows and things of that nature.

Speaker:

We haven't talked about this side piece of this part of monetization, right?

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Yeah.

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Because, uh, listen, monetization is real and you, we, we can do this for fun.

Speaker:

All we want to, uh, we, we can enjoy what we do by just ha having great

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conversations with, with great, amazing, and interesting people, but,

Speaker:

and not nothing wrong with getting compensated for the work that you

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do if you're putting in good work.

Speaker:

And if someone actually recognizes it.

Speaker:

So talk to me a little bit about your thoughts about the overall monetization

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piece of being a content creator.

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Forget about the YouTube program, man, say that, say, say it one more time

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for the people in the back of the room.

Speaker:

Say it one more time.

Speaker:

YouTube partner program, just, you know, that's a good goal to attain

Speaker:

mm-hmm but just have it on side.

Speaker:

Forget about that.

Speaker:

Yeah.

Speaker:

You can monetize anything outside right now.

Speaker:

Um, I'm a consultant.

Speaker:

I do, uh, one on one coaching.

Speaker:

I do, uh, be live shows.

Speaker:

So I, I get paid for four shows a month.

Speaker:

Not gonna say how much , um, I get paid for overlays that I do.

Speaker:

I get paid, uh, for there's so many things you can do.

Speaker:

So, and I'm not an artist, you know, by no means I, I, I will be a disrespect

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to say that I'm a, I'm a artist, but I've done a package of overlays for

Speaker:

people and getting 75 bucks for it.

Speaker:

You know?

Speaker:

Um, you do buy me a coffee.

Speaker:

You do.

Speaker:

Uh, they can't even donate to your PayPal, you know, the super chats.

Speaker:

They're 50 50 go and get me a coffee better.

Speaker:

You know, I'll get my money's worth a lot there.

Speaker:

Yeah.

Speaker:

Um, you do reviews, you charge for the reviews that you do, like tech reviews.

Speaker:

Um, you make interchanges with companies.

Speaker:

There's, there's so much stuff you can do outside of just the

Speaker:

YPP program or not the YP program.

Speaker:

Right.

Speaker:

And, um, there's other stuff now there's Amazon live.

Speaker:

You wanna sell man?

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Yeah.

Speaker:

Amazon live is, is the truth.

Speaker:

Yeah.

Speaker:

I do a lot of affiliate money as well on the side because I, you know, I have

Speaker:

a list of a org, a organized list of everything that I have in the studio.

Speaker:

It's organized.

Speaker:

You click it, you go there, you get a percentage.

Speaker:

By the time you end a month, you get 70 or 80 bucks a month.

Speaker:

That's another source of income.

Speaker:

So it's multiple streams of income and that's it.

Speaker:

That's all you have to do, do a bunch of stuff at the same time, but Don

Speaker:

concentrate on just waiting for you to, to pay you some money or tech.

Speaker:

Talk for paying you in the tech talk program, you know, just get out,

Speaker:

get out there, you know, reach, uh, um, meet some people don't accept

Speaker:

anything, uh, from a company that tells you to buy it with your own money.

Speaker:

That's one thing.

Speaker:

That's one thing I learned.

Speaker:

Oh yeah.

Speaker:

We're gonna pass you the money through PayPal.

Speaker:

You're gonna, oh, I got you.

Speaker:

Yeah.

Speaker:

Yeah.

Speaker:

Okay.

Speaker:

Yeah.

Speaker:

Don't don't do that.

Speaker:

Have, have I have ethics in place for ethics statement for that?

Speaker:

Um, there's a lot of companies that are gonna come in and gonna start asking

Speaker:

you, if you want to get, uh, subscribers, you're gonna get this, just stay away from

Speaker:

all of that concentrated making money.

Speaker:

You have something that nobody else knows how to say it.

Speaker:

You know, the let's put it this way.

Speaker:

You have, uh, a gift that nobody else can deliver.

Speaker:

Like you deliver.

Speaker:

So make a business out of it.

Speaker:

You know, if you wanna do, um, Nestle lover for her for,

Speaker:

for example, she's a painter.

Speaker:

Nobody else in the world can paint like she does.

Speaker:

Yeah.

Speaker:

She just said, she'll paint your logo for you or, you know, so yeah.

Speaker:

So, you know, it's, it's take your trade and put it out there.

Speaker:

People will eventually, if you are sincere and authentic and

Speaker:

you know, your stuff, people will come, people will come be live.

Speaker:

They found me, I didn't wanna knock it on their door.

Speaker:

They knocked the mine.

Speaker:

Hey, I would like you to do, uh, live streams for us.

Speaker:

How, what do you think?

Speaker:

I was like, yeah, I'll do it for free for a year after the year, then I knocked.

Speaker:

Hey, um, I think it's time.

Speaker:

So yeah.

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And it works out.

Speaker:

Yeah.

Speaker:

It worked out for everybody.

Speaker:

There's more, you saw the catalog of, uh, of, of content that you put out put

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out and you were probably able to name it a, a decent, decent, uh, decent rate.

Speaker:

Yeah.

Speaker:

I I'm glad you said all of that, because really that, that's where

Speaker:

I, I wanted to go with this kind of wrapping the, the bow around this

Speaker:

package here of content creation and the evolution and the journey.

Speaker:

Um, Listen, the YouTube partner program is, is, is nice.

Speaker:

It, it really is right.

Speaker:

It, it, it's great to be part of the program.

Speaker:

It it's great to was that brother for Mr.

Speaker:

B is nicer for us.

Speaker:

It's just, okay.

Speaker:

Well, so again, it all depends on what you, what, what your, your goal is?

Speaker:

It all depends.

Speaker:

I, I will not do prank videos, like, like he does.

Speaker:

I, I, I have no desire to make the exact same type of content that he

Speaker:

has on the, on the 21st of the month when them Google checks come in.

Speaker:

And that's the day that they come in, folks on the part, the program, um,

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my, my initial goal was for I'm, I'm gonna put it out there in these streets.

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My initial goal was for it to pay a bill, right?

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Yep.

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That's what it's doing right now.

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It's pay, it's paying, paying a couple, couple bills, but that was my initial goal

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for getting into YouTube partner program.

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My, my long term, not my plan, but the, but the goal, cuz I, I call plans, which

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you write 'em down and to become goals as, as you actually, uh, worked towards.

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Is to continue to provide critical, timely, relevant

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content that, that resonates with the audience and my community.

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So as long as I'm continuing to do that, and if someone wants to send

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me a nickel here or nickel there from, from Google, from YouTube,

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whatever the case may be, that's fine.

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But you'll, you'll see a lot of these creators who are monetized, aren't

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just singularly focused on YouTube.

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Like ELO was saying they got merch, they do digital downloads, they do consulting.

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They do, um, all these other things around the, uh, the YouTube partner program.

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So to buy me a coffee is to Patreons things of that nature.

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Right?

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Take advantage of that.

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If you are an expert in something, if you know how to draw.

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N's lever there.

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Right?

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Go out there and, and sell those and position those services to

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someone and actually turn that into a part of your business as well.

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Turn that into part of your part.

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Listen, here we go again.

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We got, we got superstars coming.

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Boy.

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ELO brings all the, all the rock stars up in here.

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Come on now, saves the day over there doing what's she doing?

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Is the TikTok videos.

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Are she doing, man?

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I, I, I can't understand everywhere.

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She's I don't understand it, man.

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Uh, thank you for joining us, but, but that's, that's the

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point that I wanted to make.

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And I'm glad that you talked about that, right?

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Don't just be locked in on getting a play button and, and

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mounting that on your wall.

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If, if that's, what, if that's what your goal is?

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You, you, again, you're in this for the wrong, wrong reasons and, and that is

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going to be unfortunately, a hard fall that you're going to end up making.

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If you are in this to deliver quality content to a community

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that you're trying to build and you wanna stay true to yourself.

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I like the fact that you mentioned the statement of the, the statement of an

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ethical statement as well, when you're dealing with brands and when you're

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dealing with OEMs and manufacturers and things of that, don't just take stuff

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because they're willing to give it right.

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If, if it doesn't resonate with you, if it doesn't resonate with your

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audience, it Def doesn't resonate with your morals and your ethics.

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Why are you gonna get the product?

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Why are you gonna talk about it?

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Why are you gonna try to sell it to someone?

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Come, come on now, come on.

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Let's let's be become sensical about this.

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I got somebody asking me, um, if I wanted, you know, high lashes,

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come on now, get you some, what.

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I can, I can wear 'em here if you want.

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That'll be really nice.

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How pretty, but no.

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Okay.

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Go get him.

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I'm I'm gonna put you full screen.

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Go get him.

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No but, but yeah, it's, I'm not gonna do that.

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I'm gonna do something that makes sense for my business

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and makes sense for what I do.

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I'm not, yeah.

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Even I've I've told two microphone companies.

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No, um, this past couple of, of, of weeks, because they

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want me to do things their way.

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I'm like, no, if I'm gonna do a review, I'm gonna do an unbiased review.

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Yeah.

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With my opinion.

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Yeah.

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If it's bad, I'm gonna let you know that I'm gonna put out

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content that it says it's bad.

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Do you want me to put that out there?

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No.

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Solely, no, straight up there.

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There, there it is right there, man.

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I mean, I, again, it, it sounds easy.

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It, it, it really does.

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It sounds easy, but it can be difficult to.

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Stand up for yourself, especially when you got these large organizations reaching

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out to you and you know, they're waving that carrot in front of you look ELO.

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You wanna be, you wanna be, you wanna blow up on YouTube,

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you wanna do these things here.

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I am offering you this opportunity, but you know, you gotta do this

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to, to be part of the crew.

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No, you don't.

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So stand your ground folks.

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I think what we're trying to say and kind of wrap this up

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again, is that stand your ground.

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Be true to yourself, continue to build and create, generate content

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that resonates with your community.

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That you're proud of.

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That like El bomb is in the chats.

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My dad's in the chats too, right?

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I mean, we wanna make sure that we say things that we can actually

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be proud of as, as a product of, uh, what we've produced.

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I, I wanna be able to look back 3, 4, 5 years from now

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and say, this was pretty cool.

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That was me back.

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All right.

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How, how much you paying this person right here?

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How, how much you paying let's talk.

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Let's let's talk offline.

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Cuz he coming through, come on right by.

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I need to get you on the payroll.

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This, this, this man is dropping just all the links, all the, all the

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advertisements, you know, subscribe, follow, typically time timed, uh, summer

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time, 15, 20 and every 23 and every 25.

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So yeah.

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Oh, that's not actually someone, a physical person.

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No, that's a bot for real and free night bo.com.

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You can get it for free.

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You put all your stuff in there, man, man, that, that sound like

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some discord type type of me.

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Okay.

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I I'm over here pushing buttons, make making my little stuff, pop, pop up.

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I'm using stream decks and ATS and El got old foot pedals and you got, you got bots.

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I thought that was someone actually just, just outperforming man.

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I, I thought I was dope.

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Let you know, let me sit down.

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You thought I had a octopus right here?

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Yeah.

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Let, let me, let me get my pen and paper out.

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Hold on.

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Let me take some notes.

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Cuz ELO is over here with bots running and, and everything.

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I'm like, this is ridiculous.

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And there go again.

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Okay.

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Thank you, Shelly.

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Awesome.

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You're perfect.

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You're a bad man.

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You're a bad man.

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uh, I love it.

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I love it, mom and God.

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Yeah, thank you very much.

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Yeah.

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You know, be, be true to oneself is, is the only way to be, because folks will

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see beyond that and they'll they'll know that you're not being, being active.

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You're not being accurate.

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I wanna put up your website.

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I want you to tell folks that this is the place that they

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can get in contact with you.

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Talk to us a little bit about asset doctor elo.com.

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All right.

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So there you got, uh, you can book an appointment with me.

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You get a contact info, which takes to another page with

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all of my socials in there.

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And if you go all the way down as well, you have, uh, uh, about being

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sectioned that lets you know, a little bit about myself, of what's my history,

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where I studied, where I'm from, you know what I've, I've accomplished, uh,

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professionally in, in, in my career.

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And, um, afterwards you have, uh, my email list.

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You can, you know, go to my email list.

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I'm uh, one of them persons that sends you an email, two emails a month, I'm not

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gonna, you know, overwhelm your emails.

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Um, something I'll give you a recap of probably two or three weeks

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of what's has happened with Dr.

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ELO and on the bottom.

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All my socials, even TikTok.

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I know man.

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I I've been trying, I, I, I need to talk to Shelly or, or you, somebody I,

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Eric talk, I don't about fire up TikTok.

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I, I don't know.

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The stuff that I'm looking at is just not what I should be looking.

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I, I don't know what's going on the algorithm of I'm I'm gonna

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need some assistance on that.

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So, so I never returned, yeah know, Shelly you're ly link or, or whatever you got.

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I, I need to highlight you to, to figure out what's going on

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to, to help, help me, help me to help me to help you to help you.

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there you go.

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Manno road, uh, you know, there you go with your, with your voice changes.

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Um, this, this is amazing tomorrow.

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Don't start, don't start.

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I told you I got three of them on order and I, I was gonna be here today.

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Shipped.

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No, all I got is I got emails from Nordstrom.

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I don't know why I got emails from other places, but I I'm looking mine.

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Mine hasn't shipped yet.

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I stayed home all day thinking that RER pro would be here today, but,

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uh, I'm I'm sad mine for tomorrow.

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I can't wait.

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You know, I'm, I'm done with you.

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Stream is over.

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Let me go ahead.

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Just play the closing credits.

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Um, you get more of what you interact with.

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Oh my, is that I don't know.

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I see.

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I'm just, I'm pushing buttons.

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I look, I just playing an expert on the internet, you know, by, by day seven to

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four, I, I know what I'm doing, but you know, a after that, I, I don't know what's

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going on, but I better be quiet before I I'll put myself in, in the hole here.

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I love it.

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I love, listen, I let's let's let's wrap this up.

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I wanna be cognizant of your time brother.

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Cause I know you on the east coast, um, this, this has been amazing, right?

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Because as, as you noticed, I really wanted to focus the conversation

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on not just talking about gear, not just necessarily always

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talking about cameras, lights, um, infrastructure within the studio.

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That's important too.

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And we can have another conversation about that, but you, we, we

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got into some things about.

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A day in the life of a content creator out here, really doing it in these streets and

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the tools that you really use out there to push out your content to all the different

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types of social media, PA uh, platforms, uh, the work that goes on behind it.

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And then the fact that, that you wrapped advice talking

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about the monetization piece.

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Yeah.

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Don't get locked into that folks.

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Don't, don't get locked into one stream of, of, of income for

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your content creation journey.

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Right.

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Really sit back and think about if you're trying to do this just as a side hustle.

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If you're just trying to do this for fun.

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If you're trying to do this as a business, Put that business hat on,

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put that business mind on and have multiple streams of income actually

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reach out and, and do it the right way as opposed to being haphazard.

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Because again, the community, once you turn these lights on and once

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you press record, the community can read between that poker face.

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And know if you're not, if you are not right yourself in what you're trying

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to sell or what you're trying to say.

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So, uh, thank you for that piece, man.

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Go, go ahead and wrap us up, man.

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Tell us what you're doing next.

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I know you said you got be live jumping off on Tuesdays.

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I know you said you got some more review posts coming on, but talk to

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folks about where they can find Dr.

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ELO as Dr.

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elo.com.

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That's where you can find every single information about Dr.

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ELO.

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I got my tech talk there.

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I got a, I got all the information in there.

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So you go there.

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It's, it's a central, uh, website where you find everything about me, by the

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way, I am working on a course for B live.

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Um, I'm working with India on a course for EAM in Espanol.

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Um, so I'm doing a bunch of stuff out there, um, in the streets and yeah,

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just expect a little bit more from Dr.

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ELO.

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You'll see me at least 30 days or 29 days out of the month.

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You'll see my face around some of the platforms and that's gonna be

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consistent and that's is a promise.

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So you'll see me around put that work in brother, put that work in.

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I appreciate you.

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I appreciate you folks.

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Uh, thank you for joining.

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Thank you to ELO's community for coming in as well.

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If you found some value in this, let somebody know, right.

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Share, share it with someone.

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If you did not find value, let us know as well.

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So we can strive and continue to get better.

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Look at our skins are, are thick and we don't mind.

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We look for the criticism.

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We look for the, the feedback we look for all of that, that, with

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that being said, Be good to yourself.

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Stay outta trouble.

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I'm gonna go watch the rest of this NBA finals and see if

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these, uh, CELs can hold on.

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I, I don't know if they can, but let's do CEL.

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Come on.

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I'm rooting for them.

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You are, you know what you a good man.

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I'm go.

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What I'm going to do is go check out this this night bot.

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That's what I'm going to do.

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So we appreciate y'all.

About the Podcast

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About your host

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James Hicks

Engineering Technologist and Creative Entrepreneur DRIVEN by discovery and FOCUSED on purpose. A thought leader, content creator and advocate. Dedicated to building trust, confidence and community by working with individuals and organizations by providing technology insights and consulting to solve business objectives.